Social media expert with expertise in the creation and management of social media strategies and campaigns for global organisations with over twelve years of extensive experience in multiple social media channels. I build successful social strategies that increase awareness, engagement and ultimately drive web traffic and conversions. Experienced Project Manager, analytical thinking and creative problem solving. 7 years of initiating and delivering sustained results and effective change across a wide range of industries including digital marketing, advertising technology, and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.