Samer is the Strategic Partner Manager for Instagram in the MENA region. He works closely with Middle Eastern celebrities, public figures, content creators and influencers to help them strategically build their presence on Instagram. Previously, Samer led the Sales and Marketing department at Platinum Records, MBC Group’s Music label, which represents a variety of artists like Kadim Al Sahir, Ahlam, Melhem Zein, Hala Al Turk, and Mohammad Assaf. Before that, he spent 6 years with Rotana Media Group, handling ad-sales for the portfolio of TV channels, working closely with regional media agencies and brands.

Samer holds a Masters Degree in Media Studies and a BA in computer science.